YouTube is easily the most popular video platform online today – whether for video enthusiasts, hobbyists, small businesses and mega brands, which is why it is crucial to know when to publish your video on YouTube.
For companies looking to expand their marketing to video, YouTube obviously represents a fertile ground for content, and a massive potential audience.
Even so, achieving success on YouTube is more than simply filling up your company’s channel with videos. As with other social media, the goal is engagement, and to reach your consumers, you must know not just what to include in your videos (read about how to format your YouTube video here), but when is the best time to post time to post your YouTube video.
There are a few basic facts about YouTube you should keep in mind when finding the time to publish your YouTube videos:
Unlike other social media that has more dead periods for marketers, however, YouTube tends to have a much broader window for videos to reach a wide audience. These are some of the best times in general to post videos to YouTube:
YouTube remains one of the most popular ways to advertise with video, and it can be ideal for your brand and your social media content strategy.
However, it’s important to take a measured and proactive approach to posting your videos to make sure you’re taking advantage of high volume of eyeballs, and better engagement from your consumers.