How to make a reel on Instagram for your business

Discover how Instagram Reels can transform your business and how Videoleap makes it easy!

Tally Moran
Table of contents:

In today's digital marketplace, Instagram reels has emerged as a vital tool for businesses seeking to enhance their online visibility and engagement. Garnering over 140 billion daily plays across Instagram and Facebook, Reels opens up a world of opportunity for community growth, trend engagement, and creator collaboration. Videoleap stands out in this arena, offering businesses a user-friendly platform to craft compelling Reels with ease. The combination of Instagram's expansive audience and Videoleap's advanced Instagram Reel maker tools creates a powerful avenue for businesses to share their narratives, attract new followers, and solidify their digital presence.

Why are Instagram reels important for your business?

Instagram reels: More than a feature

Instagram reels is more than just a feature—it's a key way to get your brand noticed and connect deeply with customers. Through engaging stories, Reels help you stand out in Instagram's vast world. It's the top place for finding new brands, combining fun and connection in a way that's perfect for businesses aiming to capture attention.

Boost your reach 

Over half of Instagram's users watch Reels every week, making it a powerful tool for sharing your message and interacting with your audience. This high level of engagement is crucial for businesses looking to make a real impact.

Connect with culture

Reels let you dive into cultural trends and team up with creators for authentic storytelling. Since 78% of people find new brands via creators, using reels can significantly boost your engagement, reach, and relevance. Plus, ads on Reels, especially those that fill the screen, tend to perform really well.

The future of storytelling

Instagram sees Reels as a major part of its future, accounting for 20% of the time people spend on the app. This underlines the importance of using reels not just to follow trends, but as a key part of your long-term strategy.

Coming up, we'll show you how to create your first Reel with Videoleap, make the most of its features, stay on trend, create viral content, and get your Reels ready to share.

Benefits of Instagram Reels for Your Business - Videoleap

Create your first Instagram Reel using Videoleap

Creating engaging Instagram reels is straightforward with Videoleap. Follow these simple steps to transform your ideas into captivating content:

  1. Choose a template:
  • Open Videoleap and navigate to the template library.
  • Browse through the collection to find a template that truly resonates with your brand or the story you wish to tell.

  1. Insert your clips:
  • Once you've chosen a template, it's time to make it your own. Tap on the placeholder areas within the template to add your footage.
  • Upload videos or images from your device’s gallery directly into the selected template.
  • Adjust the placement and duration of your clips to ensure they fit perfectly within the template’s framework.

  1. Create & Share!:
  • With your footage in place, explore Videoleap’s editing features to fine-tune your Reel. Adjust colors, apply filters, or add text and music to enhance your video.
  • Preview your creation to make sure everything looks and sounds as expected. Make any necessary adjustments.
  • Once you’re satisfied with your Reel, export it in high quality and share it directly to Instagram. Celebrate as your professional-looking Reel captivates your audience and garners views.

By following these steps, you can leverage Videoleap's powerful editing capabilities and user-friendly interface to create professional-quality Instagram Reels with minimal effort. This process is designed to be fast, efficient, and accessible, allowing you to share your stories with the world in a more impactful way.

Instagram Reels Tutorial for Beginners

Maximize your Reels with Videoleap’s features

Unlock the full potential of your Instagram Reels with Videoleap’s features. These advanced tools empower you to create not just content, but an experience:

Ready-to-go templates: Hop on trends fast with our vast selection of premade Instagram Reels templates. Choose from thousands of video templates ready-to-use for social media to create Reels in seconds.

Advanced editing tools: Utilize Videoleap's precision video editing tools for cutting, trimming, and layering your video clips. Experiment with blending modes to add texture and depth to your visuals.

AI Effects: Bring your Reels to life with AI-driven effects that can transform ordinary footage into captivating visuals that make professional-looking edits accessible to all.

Extensive music library: A great soundtrack can make your reel stand out. Videoleap offers an extensive selection of royalty-free music, ensuring you find the perfect track to complement your content. With over 80% of reels viewed with sound on, incorporating music or sound effects that align with the mood of your content is crucial. 

High-quality export: Videoleap doesn’t compromise on quality. Export your Reels in high resolution to maintain visual clarity and impact when viewed on any device.

Creative Reel ideas for business for memorable content

Crafting Instagram reels that capture and retain attention demands creativity and strategy. Here are practical tips to make your reels more engaging:

Nail the hook: Your first five seconds are crucial. Start with a compelling visual or an intriguing question to grab attention. Use well-paced transitions and audio beats to maintain engagement.

Use voiceover: Adding a voiceover can personalize your Reels, making your brand story resonate more deeply with your audience. It's an effective way to communicate your message and add a layer of engagement.

Add bite-sized text: Strategically place concise text throughout your Reel to emphasize key messages or calls-to-action. Ensure it's readable and complements the visual content.

Be personal and relatable:

  • Featuring real people, including yourself, can significantly increase viewer engagement. A human presence makes your content more relatable and trustworthy.
  • Speak in a language and tone that mirrors your audience. This builds connection and trust.
  • Collaborating with creators can amplify your reach and authenticity. Influencers in your niche can introduce your brand to their followers in a natural and engaging way.

By integrating Videoleap’s advanced features with these creative strategies, you're well-equipped to produce Instagram reels that not only stand out but also significantly contribute to your business's online presence and audience engagement. Remember, the goal is to create content that resonates with your audience, encouraging them to interact with and remember your brand.

Creative Instagram Reel Ideas for Business - Videoleap

Leveraging current trends in your Instagram Reels

Staying ahead with trending sounds, hashtags, and visual styles is crucial for amplifying your Instagram reels' reach and engagement. Here's a concise guide to seamlessly integrating these trends into your content:

Finding and using trending sounds

  • Explore and listen: Regularly browse the Instagram Reels feed to identify recurring music and sound clips. Instagram often promotes reels with trending sounds, making them easier to spot.
  • Search feature: Use the search bar in the Reels section or the music selection tool. Look for sections labeled as "trending" or "popular" to find sounds that are currently hitting the mark with audiences.

Discovering trending hashtags

  • Research and analyze: Dive into your niche or industry's hashtag landscape by searching relevant keywords on Instagram. Focus on hashtags that show a high post count and engagement level.
  • Monitor successful Reels: Pay attention to the hashtags used in popular reels, especially those from creators or brands within your sector. Adopting similar hashtags can boost your content's visibility.

Integrating trending styles and themes

  • Watch and learn: Stay updated with the latest Reels and note any common themes or editing styles. Incorporating these into your content can make it more relevant and engaging.
  • Engage with your community: Engaging with followers and participating in community trends or challenges is a great way to stay relevant and visible.

How to upload and publish your Instagram Reels

Once you've crafted your Reel, here's how to upload and publish it on Instagram for maximum impact:

Open Instagram: Navigate to the Reels tab from the Instagram home screen or your profile page.

  1. Select your Reel: Tap on the '+' icon to create a new Reel. You can choose a video directly from your device’s gallery.
  2. Edit your Reel: Before uploading, use Instagram's editing tools to make any last-minute adjustments to your video.
  3. Choose a cover image: Select or upload a cover image that is eye-catching and relevant to your Reel. This image will appear on your profile grid and in feeds.
  4. Write a captivating caption: Your caption should complement the video, include relevant hashtags, and encourage engagement. Consider asking a question or including a call-to-action.
  5. Tag relevant accounts: If your Reel features another brand or influencer, tag them. This can increase your Reel's visibility through their audience.
  6. Publish: Once you're satisfied with your Reel, hit the publish button. Consider the timing of your post to ensure maximum visibility.

Videoleap is a game-changer for any business ready to shine on Instagram reels. It's super easy to use, packed with cool editing tools, and has loads of effects and music to choose from. This means you can whip up top-notch content that really speaks to your audience. With Videoleap, making great content is less about hassle and more about fun storytelling and connecting with people.

Using Videoleap for your reels helps boost your brand on social media, lets you really connect with your followers, and keeps you one step ahead of the competition. Whether you're chasing viral fame or just want to keep your audience engaged, Videoleap has everything you need. Give Videoleap a shot for your next Reel and see the impact it has on your marketing game.

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