TikTok is the newest promising frontier in video content marketing. As of early 2019, it was the third-most-downloaded app globally, growing to 500 million users in its first year. The platform is also becoming a great place for influencers to grow.
TikTok is a more fun, informal, and relaxed social media platform than many of its predecessors, and that means you can get away with more spontaneity in your videos. Read here on when the best time is to post TikTok videos.
However, if you want your videos to truly engage, it’s important to ensure that they are formatted optimally for TikTok. That way, viewers will see your videos exactly as you want them to be seen.
The first thing to consider is length. At first, TikTok videos could only be up to 15 seconds long, but the company recently extended the limit to 60 seconds when you string 4 15-second segments together.
However, this only applies to videos recorded natively on the app. If you upload a video that was created elsewhere, it can be longer than 60 seconds.
Here are some other specifications to consider:
TikTok does have an excellent native recorder with some very cool effects. However, you may want to consider using an app like Videoleap to create your video and then upload it to TikTok.
1. If you’re planning to upload a video to TikTok rather than use the native recorder, make sure the specifications are optimized for TikTok.
2. If your video needs some adjustment — or if you’d like to tweak it to get it just right — use Videoleap to edit and perfect it.