Instagram’s popularity for mobile video today is unquestioned, which is why it is crucial to know when is the best time to publish videos on Instagram.
The social media app recently surpassed 1 billion monthly active users, and nearly 500 million users are active every day. Marketers have certainly noticed and have emphasized video ads as the best way to reach audiences on the platform.
Instagram has been shown to have nearly 58 times better engagement per follower than Facebook, and video success is also on the rise.
Video is an underrated method for small business to compete with bigger businesses. In addition to nailing the technical aspects such as the correct video format for Instagram, it is also vital to know when is the best moment to post your videos, as this is vital in ensuring that you can get the broadest exposure, and allow you to engage consumers more effectively.
Before going on, let’s examine how users engage with content on Instagram:
Even so, video does have some specific considerations you should keep in mind when choosing your posting schedule:
Reach your audiences at the best time and make sure your Instagram videos have the highest engagement possible when you upload content at the perfect time.