Tiktok might get all of the attention, but Instagram Reels has been hot on its trail for the past two years. Millions of people use Instagram and creators have the opportunity to build a huge, dedicated following thanks to Instagram Reels.
These short videos are 90 seconds or shorter, which makes them super easy for your followers to digest. The video format also means creators get to say more in less time—which is a big deal.
Static Instagram posts are fine, but Reels are one of the most engaging formats on Instagram. In fact, 90% of Instagram users watch at least one video a week on the platform. Since Reels also generate more engagement than traditional posts, they’re a must for any creator’s feed.
Obviously, you can’t shoot a Reel with raw footage on your phone; you’re gonna need to edit it, right? You need a decent reel editing app to make your Reels stand out on your followers’ feeds.
But what’s the best reel editing app? Every creator’s needs (and budget) are different, but we’ve broken down the seven most popular reel editing apps for you to choose from.
With over 60 million downloads and a 4.5-star rating in the App Store, Videoleap is an all-in-one Reels editing app for creators. Its app is compatible with iPhone, iPad, and Android.
Videoleap is backed by cutting-edge academic research by nerds who really know their stuff, which means that you get best-in-class editing options that would normally be reserved for high-end Hollywood editing studios.
The big plus of Videoleap is its customization options—you can change just about anything to fit your unique style, from transitions to special effects. Honestly, it’s one of the best Reels editing apps on the market thanks to its intuitive interface that’s great for beginners and professional creators alike.
Plus, if you ever get stuck, there are in-app tutorials and a dedicated customer support team to help you make the best videos of your life.
Pricing: $7.99/mo (free trial available)
Premiere can be a little bulky, but Premiere Rush is a lighter option that’s designed for editing content on the go. You can use either the mobile app or the desktop version to edit Reels wherever you happen to be.
Premiere Rush doesn’t have the advanced features you’ll get with other reel editing apps, but it’s pretty robust for the $0 price tag.
WeVideo is more of a corporate-style reel editing app, but it’s still a popular choice for Instagram creators. It’s big on templates, so if you want a grab-and-go kind of setup, WeVideo could be good for you. WeVideo also operates in the cloud, so you can switch between editing on your phone and desktop without losing your progress.
Pricing: $19.99/mo billed annually
FilmoraGo is a product from Wondershare, which makes desktop reel editing software. This is a speedier, smartphone-friendly version of its Filmora editor that’s simple enough for Instagram Reels. The app allows you to shoot, edit, and share to social media all in one place, which can save you a lot of time. Share to YouTube, Instagram, Facebook, TikTok, or Whatsapp with the tap of a button.
Pricing: $7.99/mo (free 7-day trial)
Kinemaster bills itself as a Reels editing app for professional creators. While you can download the basic app for free, a paid subscription will remove Kinemaster’s watermark and give you access to more advanced features. If you want access to assets like music, stickers, and fonts, Kinemaster has it all baked in, as well as automatic backups in the cloud.
Pricing: $4.99/mo or $39.99/year
Did you accidentally film your Reels horizontally? Normally that’s a groan-worthy misstep, but InShot’s big selling point is that it makes horizontal videos Instagram Reels-worthy. InShot adds bars to your video to make it vertical, ensuring it fits Instagram’s 9:16 aspect ratio.
InShot does have a free version of the app you can try, although you should keep in mind that it does contain ads and watermarks.
Splice creates professional, cinematic-style videos. This Reels editing app is ideal if you want dramatic transitions for your skateboarding vids or drone footage.
Basically, if you’re out to become the next Spielberg by creating mini-movies for your feed, Splice is a solid Reels editing app.
Keep in mind that it’s billed at a weekly rate instead of monthly or annually, so watch your bank account for a $2.99 weekly charge.
Your followers want to see quick, engaging videos on Instagram Reels. But how do you make your content stand out from the rest? Try these Reels editing apps to create something dynamic that people will talk about.
Of course, if you want something that’s intuitive enough for newbies and powerful enough for pro creators, go with Videoleap. Our Reels editing app is the most robust, trusted option for creators who turn heads for a living. Try Videoleap for free right now.